San Antonio’s vibrant energy set the perfect backdrop for the recent completed NHLA Convention, where were able to connect with many of our valued customers and meet some new ones that will be Alder customers in the coming years. Amidst lively discussions and shared stories, one underlying theme shone through: the vast majority in this industry have an unyielding optimism for the hardwood industry’s future.

Yes, markets are tough right now. Demand fluctuations and slim margins continue to test everyone’s resolve. Profits feel like a distant goal for many. Yes, the turnout was lower than expected but some felt it was inspiring. Attendees arrived not with defeat, but with a forward-looking spirit, confident that these hurdles are temporary. Conversations buzzed with strategies for resilience, from supply chain tweaks to innovative partnerships, all pointing to a robust rebound in 2026.

A highlight was the excitement around AI’s impending role in hardwood manufacturing. The industry stands on the cusp of transformation, with AI-driven grading for green and dry lumber promising efficiency gains and quality leaps. As business prospects brighten, and they will, adopting these tools could create a product consistency second to none by boosting accuracy, and opening new markets.

Leaving San Antonio, we’re energized. The hardwood sector isn’t just surviving; it’s evolving. Together, Cascade and the rest of the industry will navigate now and thrive in the tomorrow.