Your Guide to unlocking Alder’s advantage over other options
The Cascade Alder Advantage brochure has arrived! We recognize distribution salespeople are the lynchpin of our domestic Alder sales efforts. Creating an easy to understand, effective resource to help support and guide customers in the right direction was the goal, and we have delivered.
Whether your customers are looking for a traditional, rustic, or modern aesthetic, whether the job is stained or painted, the Cascade Alder Advantage brochure has you covered. Alder’s natural warmth and closed grain, combined with unparalleled stability and versatility in finishing, ability to support large-volume production, and application-specific grades, give it an advantage in any hardwood application. Our brochure will show a quick rundown of three of our most popular grades. Superior is used in clear applications, and the difference between our two knotty grades, Premium and Rustic. For more in-depth information about Cascade Alder grades, there is a QR code provided for a quick link to our Grade Selector.
With the environment becoming more of a concern with upcoming generations, it is important to note that Alder is also the most environmentally friendly choice you can make when choosing a wood species for a project. Authentic hardwood products store carbon in durable, long-lasting furniture and cabinetry that outlast other materials and often become family heirlooms. Each board is unique to you, and a decision to use it represents a commitment to the environment unmatched by other manufactured products claiming to be green. There are no added chemicals or off-gassing compounds, a claim other manufactured products like TFL cannot make. The Cascade Alder Advantage brochure has a unique Green Advantage insert detailing its environmental advantages.
The Cascade Alder Advantage brochure isn’t just about promoting Alder. It’s about helping you build a compelling value proposition for your customers. With Alder’s outstanding versatility, affordability, and aesthetic appeal and the right tool at your fingertips, you’ll be equipped to sell a product that truly speaks to a wide variety of needs in an ever-changing market – from start to finish.
Contact your regional Cascade Sales Representative to get these brochures in the hands of your distribution salespeople. Your sales will benefit. We also have them at the Indiana Hardwood Lumbermen’s Association this week if you would like to see one.
