Latest Articles
An Opportunity for Distributors, Cabinet and Door Manufacturers
An article published last week titled “Aging Housing Stock Bodes Well for Remodeling: National Association of Homebuilders (NAHB)” highlights how the nation’s aging housing stock, combined with insufficient new-home inventory, signals that the remodeling market “is poised for future growth.” With mortgage rates remaining high but high home values fostering…
Planer / Rip Line Countdown
Last month was an exciting month for the machinists and electricians at Cascade Hardwood. After excavating and pouring a huge concrete slab, installation has been progressing on the state-of-the-art planing and rip line at our main facility. While the first few months included a ton of prep work, work has…
Nature-Inspired Wood Finishes
Nature-Inspired Wood Finishes Transform Homes and Boost Value The trend of incorporating earth-friendly wood finishes into home design, particularly in cabinetry, is gaining momentum in 2025, merging sustainability with sophisticated aesthetics. According to Zillow’s April 2025 research, homes featuring organic modernism—characterized by natural elements like wood—command up to 3.5% higher…
Impact of Trade Deals on New Housing Starts and Remodeling
Impact of Trade Deals on New Housing Starts and Remodeling Avoiding a Recession Could Keep Mortgage Rates Elevated With recent progress in the trade war between China and the U.S., including a 90-day period of lower tariffs, stocks and bond yields have risen. This raises the question: Is the de-escalation…
Sales in the Future AI Driven World
In a world filled with all things AI, what do we do in the sales business to ensure we keep the human touch? With automation and artificial intelligence playing an increasingly significant role in sales, it’s easy to see why many salespeople and business owners worry that widespread AI adoption…
Archive
Shipping Advantage of Alder
It’s all about the cost of delivery to distributors and manufacturers. Because lumber does not transport easily as it is bulky, heavy, and you are transporting a portion of what will be lost in manufacturing processes. Alder use creates an advantage, as it can ship up...
Cabinet Plus (CBP) Alder Grades Evolve to Meet Market Needs
We pride ourselves on our ability to be nimble at Cascade and not stick with things like grades just because it has “Always been that way.” We recently changed our grades, which might be a great fit for all or part of your Alder needs. To fully explain the change, we...
The Size & Scope of Alder Insures A Reliable Supply Chain
Distributors and manufacturers looking for a species that can be assured of supply in a wide array of thicknesses and grades should look at Cascade Alder very closely. Few other companies cut any species where they can offer buyers the number of options Cascade can...
Cascade Width Sorts Have Become “Go-To” In Many Markets
We take imitations as a compliment. It means we are doing something right, and we will continue to innovate. In 2019 Cascade pioneered a full-line Alder width sort program in both Superior and Premium grades. Since then, many distributors and manufacturers have...
Proposed Tariffs Would Result in Homebuilder Price Increases
If the proposed tariffs are enacted, builders will have to deal with higher prices for air conditioners, lock sets, and many of the pieces in a new home. With Donald Trump's pending inauguration as the 47th President, he has made tariffs the centerpiece of his trade...
Making Alder More Convenient to Source
Remote Warehouses are Helping The Reach of Alder East and Southeast Many companies need to know that we have warehousing agreements around the USA that facilitate getting Alder into markets in less-than-truckload volumes. This has proven a great option for...
Knotty Alder – Natures Signature Style
Knotty Alder is renowned for its distinctive character, which comes from the unique knots and grain patterns. These features add depth, warmth, and personality to any space, making it the perfect choice for creating a rustic yet contemporary feel. The amount of...
Outlook is Mixed For The Impact The New Administration’s Plans Can Have On Housing in 2025
Now that President-elect Donald Trump has secured four more years in the White House, there are questions about how the housing market could be impacted. Homebuyers have complained for years about rising prices and high interest rates, making it impossible for many...
Available In Stock Starting Today: S2S 13/16” and SLR1E in Superior and Premium Grades
We're excited to announce that we now have S2S 13/16” and SLR1E available in both Superior and Premium grades for immediate shipment. Recognizing that our distributors are a vital part of our customer base, we’ve stocked these products to facilitate quick deliveries....
“Last Look”
A Metric By Which We Measure Success Like many involved in sales organizations, we are all asked to track sales, quotes, follow-ups, rate of closed deals, etc. For us here at Cascade, our crucial metric is “Last Look.” So, let’s...
Portable Mortgages Have Long Been Talked About – It’s Time to Act
Imagine what housing markets might look like in this scenario. What if consumers could take out a mortgage for 30 or even 40 years at a fixed rate and be guaranteed that the mortgage could move with them as they needed to change houses or relocate for...
IWF Follow-Up – Observations and Encouraging Trends
We recently exhibited at the International Woodworking Fair in Atlanta, GA. As a team, we were surprised at the number of current customers who attended and the good number of new prospects we were able to meet with. It was a far better show for us than...
