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CASCADE IS ALDER

We often get asked, “How Much Alder Does Cascade Make?”. Some are looking for information requested by managers regarding the security of their supply chain. Others are just curious. Some are likely to compare us to our main competitor, as the Alder business is...

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Summer Always Brings Lots of Mill Visits  

Over the last several weeks, we have been fortunate to have several great customers visit Cascade. These customer visits are essential in helping our customers understand the production processes involved in making their lumber. However, the more important part has...

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Transactional vs. Strategic?

Making Sure One-Off Purchases Are Beneficial Long-Term  “If a deal looks too good to be true, it probably is.”  Business is challenging for many companies right now. Producers are battling for orders, and the intense competition creates pricing pressures we...

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Cascade Alder: Shaping the Future Together

I was fortunate last week to get to see many of our valued customers in the Dallas TX area.  While none were as busy as they wanted to be, most noted steady Alder sales that reflect the current slower new housing markets.   The following observations...

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Alder Positioned to Gain as Eastern Hardwood Supply Tightens

North American hardwood markets continue to be average to slow, with scattered species and grades in good demand. A lot of the discussion in recent weeks has revolved around the long-term availability of some of the lower-valued species used in Asia.  This picked...

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Alder Market Sees Steady Growth Amid Economic Uncertainty

Following the Indiana Hardwood Lumbermen’s Association convention the first week of February, business in Alder has been steady and has slightly improved.  Most of the distributors and manufacturers we met with in Indiana look for a gradual improvement in business...

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