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CASCADE IS ALDER
We often get asked, “How Much Alder Does Cascade Make?”. Some are looking for information requested by managers regarding the security of their supply chain. Others are just curious. Some are likely to compare us to our main competitor, as the Alder business is...
Summer Always Brings Lots of Mill Visits
Over the last several weeks, we have been fortunate to have several great customers visit Cascade. These customer visits are essential in helping our customers understand the production processes involved in making their lumber. However, the more important part has...
Transactional vs. Strategic?
Making Sure One-Off Purchases Are Beneficial Long-Term “If a deal looks too good to be true, it probably is.” Business is challenging for many companies right now. Producers are battling for orders, and the intense competition creates pricing pressures we...
Cascade Alder: Shaping the Future Together
I was fortunate last week to get to see many of our valued customers in the Dallas TX area. While none were as busy as they wanted to be, most noted steady Alder sales that reflect the current slower new housing markets. The following observations...
Red Alder – Possibly The Most Environmentally Friendly Hardwood Species?
Many may not realize that some of the most effective solutions to addressing our climate challenges lie in our existing land and forests. Forests can store even more carbon through sustainable forest management, which has been proven significant in sequestering more...
Emerald Program Turns 3 Months – On-Track to Accomplish Our Objectives
Our Emerald Marketing Alliance with Murphy Plywood is 3 months old this week. Our initial objective in greatly expanding the volume of domestically-produced Alder plywood in the marketplace is being met. Murphy is pressing record amounts of Alder plywood...
Alder Inventory Update: Premium & Cost-Effective Solutions Ready to Ship
4/4 Superior Value Alder – 5 Truckloads/Containers available for prompt shipment “Cascade has come up with a Superior chop first grade called SUP Value, this grade is designed for chop first applications. If you are making panels and do not need to rip first,...
Cascade Hardwood Expands Sales Team to Enhance Customer Service & Manufacturing Solutions
Here at Cascade Hardwood, we constantly seek ways to better serve our customers. We had the opportunity to add a salesperson with over 25 years of Alder sales experience to our sales team, so we jumped at the chance. As our orders have gotten more complex, we have...
NAR Settlement Poised to Reshape Real Estate Commissions & Housing Market Dynamics
Earlier this month, the National Association of Realtors (NAR) reached a settlement agreement to resolve a series of lawsuits against the organization that focused on commissions and the long-standing model of the seller paying a 3% commission to both his/her listing...
Alder Positioned to Gain as Eastern Hardwood Supply Tightens
North American hardwood markets continue to be average to slow, with scattered species and grades in good demand. A lot of the discussion in recent weeks has revolved around the long-term availability of some of the lower-valued species used in Asia. This picked...
Record-Breaking Attendance at 2024 KBIS & IBS Signals Strong Housing Market Optimism
The 2024 Kitchen & Bath Industry Show (KBIS) and concurrent International Builders’ Show (IBS) Attracts Largest Attendance in 15 Years Cascade was one of the more than 76,000 builders, remodelers, developers, architects, designers, and other home building...
Alder Market Sees Steady Growth Amid Economic Uncertainty
Following the Indiana Hardwood Lumbermen’s Association convention the first week of February, business in Alder has been steady and has slightly improved. Most of the distributors and manufacturers we met with in Indiana look for a gradual improvement in business...