Our Emerald Marketing Alliance with Murphy Plywood is 3 months old this week.  Our initial objective in greatly expanding the volume of domestically-produced Alder plywood in the marketplace is being met.  Murphy is pressing record amounts of Alder plywood and distributors across North America have found the improved availability and color-match attributes of the Emerald program are driving more Alder sales in both plywood and lumber.

However, we still have not caught up to demand.  Over the second quarter Cascade, Murphy and our manufacturing partners have plans to increase the supply of Alder veneers even further, and we hope to satisfy most of the demand. 

The goal of the program is simple.  We hope to make Alder the go-to, price-competitive, builder-grade species for cabinetry that reflects Alder’s versatility in looks from clear to knotty, from natural to dark finishes.  In doing so we think we can establish Alder as a significant part of the cabinet market coast to coast. 

If you are looking for color consistency between your lumber and plywood purchases, look no further.  The Cascade offerings in this stock list will all match up with Emerald Alder plywood offered by Murphy Plywood.

For more information on Emerald look up www.emerald-wood.com to see the details of our program.  We are proud of what we have accomplished to date and think the future is wide open in color coordinating Alder panel and lumber use.